June 25th, 2010  - by Najam

Background

Secret Recipe Cakes & Cafe, founded in 1997, has crafted its fame with the offering of an extensive and irresistible range of fine quality gourmet cakes. The brand has since evolved to become one of the fastest growing concept cafes, with more 180 outlets in the region, and is still growing.

Our lifestyle concept café & restaurant chain features a modern and metropolitan setting and can be found in prime urban locations and major shopping cities across the ASEAN region. Originating from Malaysia, Secret Recipe is the largest café chain to date in the country, and spreading its success across the ASEAN region, Secret Recipe is present in the metropolis of Singapore, Thailand, Indonesia, Philippines, China, and now Pakistan.The café has won numerous awards across the region for its authentic food recipes and fine quality cakes including :

1. “Best Cheesecake Award”
2. “Most Original Chocolate Award”
3. “Best Lamb Stew Award”
4. “Indonesian’s Best Restaurant Award”
5. “Singapore’s Excellent Food Award”
6. “Malaysia’s Best Local Restaurant Chain”
7. “Best Casual Dining Restaurant of The Year – Hospitality Asia Platinum Awards”
8. “Best Brand Food & Beverage Cafe – The Brand Laureate Asia Pacific”
9. “Best Restaurant Award – Philippines Tatler”

Mission

At Secret Recipe, we continuously strive to surpass our own commitments, and to be recognized as a leader in our industry. The philosophy of practicing quality and high standards is the utmost important brand value at Secret Recipe. Our principle remains the same in giving the best satisfaction to our valued customers.